Berufebilder by Simone Janson

↓ Leading blog for education & new work, part of Business & More with 14 mio. visits/month, Start-up 2.0.

Magazine

Wolfgang Hanfstein

Of: Wolfgang Hemp Stone
4 Remarks / Ping

Book Tip

11 Success factors for small & medium-sized enterprises:
Do-it-yourself rather than consultant

Business management for the mid-market: Strategy, Liquidity, Risk assessment, Leadership, Customer care, Organization, Corporate culture, Human resources development, Processes, Procurement, Innovation (Hardcover)
Price:
EUR 39,95 EUR
Order from Amazon

This time a book, that is tailored to the small and medium-sized enterprises. On the, who can afford it and want to, to hire a team of consultants for each question. On business, want that themselves professionally to place from the bakery to the IT forge. A book, edited by the "offensive Mittelstand". Read more →

Axel Haitzer

Of: Axel Haitzer
5 Remarks / Ping

Application & Recruiting

Many companies do not know, for which they stand as an employer – Part 1:
The hunt for the perfect claim

It is becoming increasingly difficult to secure themselves motivated professionals. More and more HR use a method in the advertising of personnel, that they have looked down from their peers in the Marketing Department: A claim must produce! Really?

Daumen-hoch
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Wolfgang Hanfstein

Of: Wolfgang Hemp Stone
6 Remarks / Ping

Book Tip

how companies use the upheavals through social media:
Marketing – of the one-way street to the participation Web

touchpoints: auf Tuchfühlung mit dem Kunden von heute. Managementstrategien für unsere neue Businesswelt (Hardcover)
Author: Anne M. Schueller
Price:
EUR 29,90 EUR
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Anne M. Schueller gehört zu den wichtigen Marketing- und Managementtrainerinnen und Grazer. in her new book, "touchpoints" shows them, like the "moments of truth" systematically for the company's success can be used.
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Simone Janson

Of: Simone Janson
5 Remarks / Ping

Idea Exchange & Marketing

How customers manipulated a new spam advertising methods:
Apology as a marketing ploy

Yesterday I got an excuse of a Versandhändlers by email, in which I had ordered something some time ago. At the end I would have ordered almost anything: Because the supposed apology was only a perfectly disguised marketing message.

Entschuldigung-als-Marketingtrick

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Simone Janson

Of: Simone Janson
3 Remarks / Ping

Media & Web 2.0

Report of online - shipping market's circuit shows in the BVDW:
Who gets the biggest piece of the advertising pie?

Online advertising was also 2011 an integral part of the marketing strategy of German companies: Good one-fifth of the fl0ssen in the Internet advertising spending – more than print. Services are special sales provider, Finance and telecommunications.

OVK_Report2012-1_Quelle_Grafik1_

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Simone Janson

Of: Simone Janson
10 Remarks / Ping

Latest News

My talk at the 9. Academy of journalism, Citizen media, Public relations & Media literacy:
Self marketing in the digital age

The 9. Academy of journalism, Citizen media, Public relations & Media literacy, I am 24.03.2011 in the track LiMAonline a presentation on the topic “Digital professional images in journalism – Self-promotion in the digital age” held.

Lecture at the 9. Academy of journalism, Citizen media, Public relations & Media literacy
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Simone Janson

Of: Simone Janson
7 Remarks / Ping

Idea Exchange & Marketing

As a German Auswanderin in Canada brings fresh air into the design:
Fashion promotes home accessories

A truly innovative marketing idea had Kirsten Korhani, creative director of Korhani home ’ s: It uses a design form, to make for other advertising. In Canada and now also in their country of birth of Germany sends the model on the catwalk, the housing accessories of the company virtually markets take – with resounding success.

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Lars Schäfer

Of: Lars Schäfer
10 Remarks / Ping

Idea Exchange & Marketing

A positive impression at the customer – Part 1:
But please with feeling!

Companies do much, To win customers for a sales pitch. What is often overlooked: The end of Verkaufsgespräches, the conclusion with the customer and the impression, It thus leaves the, is often even more important. Because depending on the customer with a positive or negative sense out of the conversation is – and he reminds himself.

emotional-verkaufen

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Wolfgang Hanfstein

Of: Wolfgang Hemp Stone
4 Remarks / Ping

Book Tip

The strategy for successful brands:
Brand planning

Brand planning: Strong strategies for brands and campaigns (Hardcover)
Price:
EUR 49,95 EUR
Order from Amazon

Today once again practitioners knowledge - a good collection on the subject of brand planning. Important for all, You have with brands and branding to do and are constantly faced with the question: How can I achieve and plan, that the mark is a success?

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Simone Janson

Of: Simone Janson
2 Remarks / Ping

Society & Future

When reality hits tourism marketing – Part 1:
“Egypt is more than the Tahrirplatz”

In Egypt, just who has last stage of the parliamentary elections started, where a victory of the Islamists to anticipate is. You could ban including bikinis and alcohol – with negative consequences for tourism, the main economic activity of the country. But how deal tourism marketers with politically unstable situations? A problem, This has long since not only Egypt – and that raises the question, whether a carefree holiday is überhaup still keeping with the times.

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