Start-up » Idea Exchange & Marketing » Future trend of concurrent consumption:
Parts as a business idea?

Collaborative consumption is the trend, the Rachel Botsman here explained in the TED talk, to German about Community consumption. Collaborative consumption refers to the sharing of resources and personal belongings, to promote a sustainable use of them.

The Internet as a driver of social change

This social change is the Internet, the sharing and exchange between larger groups possible. The idea behind, that access is rated higher as property. Hope this: That it can succeed in this way, global resources sustainable to solve the problem.

The proponents of collaborative consumption see advantages:

• Sustainability: Resources are spared, taking advantage of the existing more efficiently process.
• Social movement: Collaborative consumption demands and allows the Exchange with others and promotes tolerance and trust in society.
• Global networking: Sharing is easy and fast – by means of the World Wide Web, millions of people all over the world be achieved in a very short time, What makes the parts around the world possible. Even away from the metropolises.

How do you make so still shops?

A fundamental problem of the product: If all share with each other and no spends more money, who deserves then something? Airbnb CEO Brian Chesky gave an answer on digital life design Conference 2012 in Munich, on the sharing economy is one of the top issues was – the talk of Chesky and many more can be found as a video here.

Through the online marketplace Airbnb.de for example, have users access to private housing in about 190 Countries. Guests discover their desired destinations in individual ways and live in private accommodation, share with them the hosts all over the world.

Not new, but sounds good?

The basic concept behind the economics of sharing is not new as the idea of Airnb.de, It reminds a bit of CouchSurfing – except that it is actually a community and that the landlords are also present.

It involves Chesky allegedly nothing more than the social demand: "A better way to live is to share", not just modestly said Chesky and refers to the story: "Earlier it was usual", Things to change or to make holiday with friends, also to save money. The company was more a community.”

Development of collaborative consumption

And on: “After the second world war, the increased consumption and economic growth led to a shortage of resources and increasing isolation of people.

Today, these resources requires a rethinking of society, "while the Internet at the same time enables a new form of communication between people - both developments are the basis for collaborative consumption", Chesky discussed at the DLD conference.

Way with the ownership thinking?

Brian Chesky is convinced of the success of the collaborative-consumption movement. Today, there are many characteristics of a culture of sharing, What are examples such as car sharing, Online transport exchanges, Co-working, Suggests swapping or ride portals.

This is accompanied also a change in the social consciousness of ownership: "People share their most personal gut with Airbnb": her apartment. Already so many live this principle, "speaking for the collaborative consumption movement.", declared Chesky.

The transition from the industry- to the service economy

Perhaps the transition from industry shows just an example Airbnb- especially good to the society: The platform offers already 100 000 accommodation in almost 20 000 cities and 192 Countries. As the Focus reports, sign up every hour 100 new users on the platform at, monthly bookings increase around 40 Percent.

If the upward trend continues, the company expects, that they 2012 more rooms can offer as the Hilton chain. If that goes, can the journey- and Toursimusindustrie possibly wrap up!

Improve the world – or the own purse?

We must not forget however one at the euphoria of this business idea: All this not is the Airbnb founders probably (only) a better world, but the own purse.

The business idea from the Silicon Valley, born from a rental of mattresses in your own home, is estimated according to focus now on one billion dollars – with similar potential like Facebook and Twitter. And probably also with similar risks, because Mark Zuckerberg Yes we know not primarily about gehte it, People networking, Although he always stresses that.